JUST HOW ARE IMPACTS DETERMINED? WITH A TOOL SUGGESTION

Perceptions track the amount of times your post shows up in feeds, while reach counts the number of distinct audiences. For example, if your message has 1,000 perceptions however a reach of 400, it implies some audiences saw it more than once [3] [2] While Reach represents the variety of one-of-a-kind customers your web content got to, Views show h